Gwynne Fane is a purpose-driven leader with over 25 years marketing communications experience in Canada’s financial services landscape, including deep roots in the Canadian credit union system and a strong focus on sustainability, fintech and insuretech innovation. Currently at LGM Financial Services, she leads with systems thinking and a strategic approach to integrating sustainability across the organization’s operations and brand narrative.
GUEST SUBMISSION: Sustainability isn’t just an add‑on — it’s the story a brand must live and tell. Yet far too often, brands bury their impact in raw data or vague claims.