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Gwynne Fane

Vice-president marketing, LGM Financial Services

More about the author

Gwynne Fane

Vice-president marketing, LGM Financial Services

Gwynne Fane is a purpose-driven leader with over 25 years marketing communications experience in Canada’s financial services landscape, including deep roots in the Canadian credit union system and a strong focus on sustainability, fintech and insuretech innovation. Currently at LGM Financial Services, she leads with systems thinking and a strategic approach to integrating sustainability across the organization’s operations and brand narrative.

Telling your brand’s sustainability story: Purpose, proof and people

Gwynne Fane Global Trends Sustainability National Jul. 14 2025

GUEST SUBMISSION: Sustainability isn’t just an add‑on — it’s the story a brand must live and tell. Yet far too often, brands bury their impact in raw data or vague claims.

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